Need help with Microsoft Partner Program to host my software on MS Store.

Guidance on Publishing Your Troubleshooting Application on the Microsoft Store through the Microsoft Partner Program

If you’ve developed a comprehensive system-wide troubleshooting application for Windows and are considering publishing it on the Microsoft Store, you’re taking a significant step towards reaching a broader audience. Enrolling in the Microsoft Partner Program is an excellent move to facilitate this process. However, navigating the submission and publishing procedures can be complex, especially if you’re unfamiliar with the required protocols and technical prerequisites. This article aims to provide clarity on the steps involved and address common concerns, such as digital certificate requirements.

Understanding the Microsoft Partner Program and Its Role in App Distribution

The Microsoft Partner Program offers developers access to resources, technical support, and pathways to distribute Windows applications via the Microsoft Store. Enrolling in this program is often a prerequisite for publishing commercial or enterprise applications that require wider visibility and streamlined deployment.

Key Steps to Publish Your Application on the Microsoft Store

1. Enroll in the Microsoft Partner Program or Developer Account

Begin by registering as a developer through the Microsoft Partner Center. This involves creating a Microsoft account and paying the necessary registration fee if applicable.

1. Prepare Your Application for Submission

2. Application Packaging: Ensure your troubleshooting tool is packaged correctly, typically as an MSIX, APPX, or MSI installer, depending on the distribution method.

3. App Certification Requirements: Review the Microsoft Store policies, including content, security, and performance standards.

4. Digital Certificates: Microsoft recommends signing your application with a trusted code-signing certificate to ensure integrity and authenticity. While Windows provides mechanisms for digital signatures, obtaining an official certificate from a recognized Certificate Authority (CA) provides the best assurance.

5. Addressing Digital Certificate Concerns

You asked whether a digital certificate is necessary and if there are alternatives:

• Is a Digital Certificate Required?
  For most Windows Store applications, signing with a valid code-signing certificate is essential. It assures users that the software is trustworthy and unaltered.

• Are there Alternatives?
  If you’re distributing as an MSI or traditional installer outside the Store, you might sign it with a self-signed certificate for testing purposes. However, for publication in the Microsoft Store, a certificate from a reputable CA is strongly recommended and often required.

• Acquiring a Certificate:
  You can purchase a code-signing certificate from providers like DigiCert, GlobalSign